The Pure Practice
Brand and identity design
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Client: The Pure Practice
Year: 2015
Location: Bath, UK
Services: Brand, identity design.
The Pure Practice ethos revolves around promoting and empowering physical and mental wellness. This is achieved through a comprehensive approach encompassing rehabilitation, exercise guidance, and providing evidence-based positive information.
When crafting the brand identity for this business, we strategically employed the target logo to effectively communicate the ethos and approach of the dedicated care team. This logo symbolizes a serious and professional image, seamlessly integrated across various touchpoints including office and practice rooms, as well as marketing and stationary materials.