5 tips to writing the perfect design brief (That gets you the perfect brand)
The secret sauce to working with designers and making your vision a reality!
So, you need a new brand identity, website, or killer marketing materials. You’ve got ideas bubbling away, but how do you get from brainwave to brilliant design? The answer: a killer design brief.
A well-crafted brief is like a roadmap for your designer, guiding them towards exactly what you want (and avoiding a creative detour into “not quite right” territory). But don’t worry—writing a great brief doesn’t have to be complicated. Let’s break it down step by step.
1. Start With the Big Picture
Before diving into specifics, set the scene. Answer these key questions:
Who are you? Give a quick introduction to your company, your industry, and what you’re all about.
What’s the project? Are you looking for a brand identity, a website redesign, packaging, social media assets, or all of the above?
Why now? Is this part of a bigger business shift, a product launch, or just time for a refresh?
This context helps designers understand the ‘why’ behind the project, which leads to stronger creative results.
2. Define Your Goals (And Be Specific!)
Good design isn’t just about looking pretty; it’s about solving problems. Think about:
What do you want this design to achieve? Are you looking to attract new customers, modernize your brand, or stand out in a competitive market?
What emotions should your brand evoke? Playful? Elegant? Trustworthy? High-end? The vibe matters!
Who’s your audience? Describe your ideal customer, their preferences, and how you want them to feel when they interact with your brand.
The clearer you are on what you want, the better your designer can deliver.
3. Show, Don’t Just Tell
Words are great, but visuals are even better. Include examples of:
Designs you love (and why)
Competitors’ branding that works (or doesn’t work)
Colour schemes, typography, and imagery that fit your vision
Pinterest boards, screenshots, and reference links all help bridge the gap between your ideas and the final design.
4. Set the Boundaries (AKA The Practical Stuff)
Creative freedom is great, but designers also need to know the constraints. Be clear about:
Your budget (so they can tailor solutions accordingly)
Deadlines (realistic ones—good design takes time!)
Deliverables (do you need just a logo, or a full brand package with business cards, social templates, and signage?)
This avoids miscommunication and ensures you get exactly what you need.
5. Be Open to Collaboration
The best design projects happen when clients and designers work as a team. Give your designer the space to bring ideas to the table—after all, you hired them for their expertise! Be open to suggestions, ask questions, and give constructive feedback.
A great brief is the first step in an exciting creative journey. Nail it, and you’ll be well on your way to a brand identity that truly shines.
At Heffers Studio, we take your vision and turn it into a standout brand. Get in touch, and let’s create something amazing together!